Driving business growth through personalization and experimentation
Driving business growth through personalization and experimentation
How do you drive real business growth with experimentation? Pete Gray, former VP of Growth Product at The Wall Street Journal will share his lived experience transforming a legacy media organization into an experimentation-driven growth powerhouse. Hazjier Pourkhalkhali will use Optimizely's customer data to identify patterns and behaviors exhibited by organizations extracting the most value out of their experimentation programs. This blend of anecdotal and statistically significant data comes together to paint a forensic picture of what growth-driving experimentation looks like.