Orchestrating the content supply chain and the use of generative AI
Orchestrating the content supply chain and the use of generative AI
Marketing teams and departments are faced with challenges like striking the balance between the long term brand building and the short term activation, organic vs paid, breaking silos both organisational but also in how to operate with multiple agencies etc. To orchestrate a marketing department including all activities, departments/teams, agencies etc. there is a need to step up the game and start implementing tools that supports all this. In this session, Mattias Malmer SVP Global Marketing Operations at Valtech will present insights and learnings from their own implementation of Optimizely CMP + give a live demo from their own environment. The session will include areas as:
- Orchestrating a global cross functional marketing organisation.
- From manual to digital and data driven work processes.
- Breaking silos between departments, agencies and across markets.
- Clarifying and simplifying ownerships and stakeholder management establishing a more efficient way of working and quality control.
- An easier way to systematically drive ROI on different activities.
- Demo of Optimizely CMP