Salesforce Pardot

Pardot integrates contact information collected in Optimizely Commerce and Content Management System directly into Pardot.

Content Management System and Commerce form data automatically enters any contact information into the Pardot Prospect database. Form fields are pushed from Optimizely Content Management System and Commerce to the Pardot Prospects data base instantly and transparently. The Prospect data can then be used to personalize the user experience using Episerver visitor groups.

About the publisher

Salesforce provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Our integration with Salesforce Service Cloud helps organizations deliver digital-first customer service.

Optimizely lets you feature flag, experiment, and personalize on your website, mobile apps, and servers. Integrate Salesforce to connect the dots between test variations and down-funnel customer impact. Create audiences to target in Optimizely based on Salesforce customer records.

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Salesforce Pardot

About the publisher

About Salesforce

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