Full round-trip solution for Optimizely Marketing Automation and econda. Analyze your campaigns and import segments to Optimizely Marketing Automation.
The econda integration lets you use Optimizely Marketing Automation and product data from econda in mailing campaigns. econda collects visitor activity data that you can use to create fine-tuned segments in Optimizely Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarketing campaign.
The econda integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement econda on your website. The econda data is updated daily in Optimizely Marketing Automation, available for use in regular mailings, transactional mails and for Marketing Automation. You may need a proper econda product for a fully functional integration.
About the publisher
Company
econda is one of the leading providers for Web Analytics and Personalization Solutions in the European market. With its Data-Driven E-Commerce and Content Suites, econda provides all-in-one solutions for data-driven and customer focused E-Commerce and Digital Relationship Management. The Data-Driven Suites combine 6 products ranging from Shop, Site, or Portal Analysis through to Cross Selling — covering the complete spectrum for data-driven and customer centric E-Business. Another strong advantage for all econda customers is the combined Marketing Automation competence of the Performance Interactive Alliance.
Integration
The plug-in combines the capability of A/B Testing and Multivariate Testing by Optimizely with the complete econda web analytics suite. This will help users of both products go deeper into their data and make better data-driven decisions. econda users will be able to see the results of Optimizely variations in their dashboards, segment this data and run detailed E-Commerce analyses in econda.
Key Benefits
Connect your experiment results to key business metrics you already track using Econda
Streamline your workflow by reviewing experiment results in your familiar Econda dashboard
Uncover new insights about your experiment using Econda's advanced eCommerce analytics features
