Klaviyo Collect
Two-way integration with Klaviyo that syncs email engagement data to Data Platform and syncs customer attributes such as churn prevention, discount affinity or time to next order for better email and SMS marketing.
Klaviyo Collect
Klaviyo data flowing into ODP to increase the accuracy of the Insights, sync to other systems, and analyze more holistically.
What it is
Data available to be collected:
- Email activity: send, open, click, spamreport, dropped email (hardbounce)
- List activity: list subscribe, list unsubscribe
- Consent: global unsubscribe
- Site activity: visits
Details
Lists
Choose the lists you want to keep in sync in ODP, new subscribes and unsubscribes will be recorded in ODP as well
History
Lists
All historical list subscribes and unsubscribes will be recorded for the lists that were selected at the time of the initial import
Consent
All historical global unsubscribes will be imported
Activity
Email Activity and Active on Site metrics will be imported for the last 90 days
Ongoing
Data will be collected every hour after the first import.