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LeadsRx

LeadsRx provides real-time information to Optimizely Web Experimentation about past conversions of website visitors.

Conversion types can be assigned to an Optimizely Web Experimentation project and then associated with either an audience or experiment. The net result is that marketers can present different web content to visitors based on past conversions that have occurred. For example, someone who has signed up for a free trial could now only be shown paid subscription products when returning to a website.

  • Helps to optimize marketing spend for more conversions.
  • Finds wasted ad spend.
  • Calculates clear Return on Ad Spend (ROAS).

About the publisher

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Optimizely will store and process your personal data as described in our Privacy Notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our Privacy Notice. You can opt out at any time.