Lytics

Integrating Lytics with Optimizely Web Experimentation allows marketers to target predictive audiences in experiments and personalization. By syncing Lytics' deep user profiles with Optimizely, brands can deliver personalized experiences based on behavior, like offering promotions to dormant users or encouraging active customers to leave reviews. The integration ensures continuous syncing of audiences, updated hourly, for real-time targeting and data-driven marketing.

• Predictive Audience Targeting: Use Lytics' predictive analytics to deliver personalized content based on user behavior.
• Real-Time Syncing: Ensure audience data is updated hourly, allowing for dynamic targeting and accurate experiments.
• Behavior-Driven Experiences: Tailor promotions or interactions based on customer engagement levels.
• Improved Personalization: Create more relevant, impactful marketing campaigns by leveraging deep user insights from Lytics.