Microsoft Dynamics Customer Insights

Dynamics Customer Insights is a customer data platform (CDP) that helps organizations unify customer data from multiple sources, gain insights into customer behavior, and create personalized customer experiences. It offers features such as:

• Data unification: Combines data from various sources, including CRM, marketing automation, eCommerce, and more.
• Customer segmentation: Groups customers based on shared characteristics and behaviors.
• Customer journey mapping: Visualizes customer interactions and identifies areas for improvement.
• Predictive analytics: Uses machine learning to predict customer behavior and preferences.

Integration with Optimizely

When used together, Dynamics Customer Insights and Optimizely can provide a powerful solution for customer engagement and optimization. Dynamics Customer Insights can help organizations gain a deep understanding of their customers, while Optimizely can help them continuously test and improve their digital experiences.

Here are some of the benefits of using Dynamics Customer Insights and Optimizely together:

• Real-time Segmentation, Personalization & Activation: Build new segments or discover new audiences with AI recommendations that are continually updated with real-time data. Export your segments to Optimizely Web Experimentation & Personalization to allow your teams to target your enriched segments using the power of real-time personalizaton and activation.
• Improved customer engagement: By delivering personalized experiences, organizations can increase customer satisfaction and loyalty.
• Increased revenue: Optimizing digital experiences can lead to higher conversion rates and increased sales.
• Reduced costs: By identifying and eliminating underperforming elements of digital experiences, organizations can reduce marketing and development costs.
• Faster time to market: Optimizely's A/B testing and personalization features can help organizations quickly test and deploy new digital experiences.