Summary

The mParticle ODP audience sync app allows you to access your mParticle audiences within ODP for Real Time Segment use cases such as segmented web and feature experimentation as well as dynamic website experiences via visitor groups.

Configuration

1. First, click the blue ‘Install’ button in the top left of this screen to install the app in your ODP account.

2. Now, click the ‘gear cog’ in the top right of any ODP screen and click ‘APIs’ in the left hand column

3. Locate your ODP account’s public API key and copy it to your clipboard

4. Now, navigate to your mParticle account and click on DIRECTORY in the left-hand rail

5. Search for Optimizely and click the Optimizely tile. *** The default region is EU, if you need US or AU please contact your mParticle representative ***

6. Use your Optimizely Public Key to complete the Audience Output setup in mParticle

Configure Advanced Audience Targeting in your Optimizely Product:

Web Experimentation: https://docs.developers.optimizely.com/web-experimentation/docs/configure-odp-audience-targeting#integrate-with-other-cdps

Feature Experimentation: https://docs.developers.optimizely.com/feature-experimentation/docs/optimizely-data-platform-advanced-audience-targeting

CMS Visitor Groups: https://github.com/unrvld/ODP.VisitorGroups

Using The App

1. In mParticle navigate to an audience you’d like to connect to Optimizely via the ‘Audiences’ link in the left-hand rail

2. Click into the audience and then click CONNECT at the top (make sure your Audience is ACTIVATED via the button in the top right)

3. Click Connect Output and select the Optimizely Output you configured earlier

4. Select your configuration from the dropdown and input the name of the mParticle user id you’d like to sync from mParticle to Optimizely. This is the identifier which will represent audience members across the 2 platforms.

5. Click ADD CONNECTION

6. Navigate to your Optimizely product (Web Experimentation, Feature Experimentation, CMS Visitor Groups) to access your audience

Congratulations! Your audience is now connected. It is important to note that if you are syncing a large audience, the initial import will take some time. Once that is done the updates will be real-time between the 2 platforms.