Browse apps
Optimizely Feature Experimentation on Google Cloud
Optimizely's Experimentation solutions and Google Cloud's trusted and secure platform empower marketing, product, and engineering teams to unlock their potential, create exceptional customer experiences, and deliver strong business results.
Optimizely Experimentation delivers behavior-based insights that help you build profiles that increase customer loyalty and improve KPIs across every channel and application. With the ability to roll out new experiences with minimal risk, you’ll be confident that each test and feature makes a positive impact.
By enabling marketing, growth and product teams to run experiments at ease, you can test, learn and innovate at scale — and make data-informed decisions that drive real business outcomes.
Key Features & Benefits of Optimizely Feature Experimentation
- Reduce risk and recover faster
Experiencing errors, performance spikes or user backlash? Switch off features without redeploying code. Fail safer with rollouts targeted to a small percentage of users before launching at large. - Manage all features in one place
Stop managing rollouts in config files and tracking features in tedious spreadsheets. Release features quickly, easily rollback and enable collaboration so you can reduce the burden on development and QA. - Test rollouts on any device
Deliver optimized experiences on every channel. Confidently roll out and test everything from new pricing on your website, push notifications on your mobile app to a new feature for an Alexa voice skill. - Customize open-source SDKs
Instead of building from scratch, extend our platform to fit your needs. We provide an easy user interface to handle maintenance, documentation, language support and user permissions.