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Parse.ly
Parse.ly partners with Optimizely Web Experimentation to power Article Headline Testing within its content analytics platform.
Article Headline Testing gives editorial teams the power to evaluate headline variations and understand what resonates with an audience and increases traffic. In addition to the default traffic goals, headline tests can leverage any audience segments, dimensions or custom goals already configured in Optimizely Web Experimentation to ensure headline variations are optimized for your organization's goals.
By default, all Parse.ly headline tests have a custom page view goal which focuses experiments on answering "what variation increases traffic to the article?".
- Test article headlines and optimize them against key business metrics available in Parse.ly
- Streamline your workflow by reviewing experiment results in your familiar Parse.ly dashboard
- Uncover new insights about your experiment using Parse.ly's advanced analytics capabilities