Writer

Optimizely partnered with Writer to bring generative AI capabilities to its digital experience platform, optimizing content creation for enterprises. The joint customers of Optimizely and Writer can now leverage the power of industry-specific language learning models (LLMs) to create content that is highly tailored to industry audiences and compliant with their existing brand tone and voice, thus further streamlining the entire content marketing lifecycle.

This integration equips the Optimizely Content Marketing Platform (CMP) with unprecedented AI capabilities that enable users to produce better AI-generated content while adhering to specialized industry knowledge. 

Through the use of the Palmyra family of big language models, created by Writer, the integration improves the chat features and AI-powered content creation capabilities across all Optimizely products. Palmyra LLMs score highly on metrics such as Stanford HELM, are transparent and auditable, and protect the privacy of their clients' data. When combined, they provide a robust AI platform that meets specific organizational demands. These components include the Writer-built graph-based RAG Knowledge Graph, AI guardrails to enforce brand and compliance regulations, and a versatile application layer that supports a wide range of use instances.

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Writer & Optimizely CMP in action:

How does "Bring Your Own AI" fit into all of this?

Bring-your-own-AI (BYOAI) is the new wave of "bring-your-own" technology. Employees are already using consumer AI services, whether it's ChatGPT, Writer AI, Jasper AI, other generative AI tools, or AI-creation tools. Organizations that embrace BYOAI as a competitive advantage while establishing oversight for responsibility and security will thrive.

Joint customers and partners of Optimizely and Writer are able to integrate their company's own AI model with Optimizely products, Content Marketing Platform (CMP) and Content Management System (CMS). For example, Optimizely CMP has built-in generative AI capabilities and features that are supported by a number of well-known LLMs, including the Palmyra model by Writer and GPT 4 model by ChatGPT. Customers have the option to integrate their own generative AI instance into Optimizely CMP, such as Writer AI or Jasper AI, among many others, instead of using Optimizely's AI functionality. When customers use their own AI model, it's sometimes referred to as a "model endpoint", which enables communication, therefore, limitations do apply. 

Key Benefits of Writer AI & Optimizely CMP Integration:

• Reduced time spent on content creation: Writer AI empowers Optimizely CMP to build content faster, so you can focus on other tasks.
• Improved collaboration: Collaborate with other team members more effectively, so you can create better content faster.
• Improved ROI: Develop content that is more effective at converting visitors into customers, so you can get a better return on your investment.
• Increased brand awareness: Create content that is more consistent with your brand's voice and image, so you can build a stronger brand.
• Personalizing your marketing campaigns: Personalize your marketing campaigns based on the interests and needs of your target audience, so you can reach them more effectively. 

Overall, Writer AI and Optimizely CMP can help you collaborate on assets and flawlessly execute marketing campaigns, create better and engaging content that attracts more visitors, converts more visitors into customers, and most importantly, build a stronger brand.