As the engine for Optimizely One, Optimizely Data Platform helps you stop sitting on data and start putting it to work across experimentation, content, and commerce.
Trusted by 10,000+ brands
CompTIA
Road Scholar
RAKBANK
BMC Software
Can't find your content?
Stop the scavenger hunt. Optimizely’s DAM unifies your entire content lifecycle, giving you one place to find, manage, and deploy your assets.
AI-powered search
Find assets in seconds, not hours
One intelligent repository. AI auto-tags assets, smart filters surface what you need, and a single source of truth ends file chaos for good.
Enterprise-grade governance
Keep your brand perfectly on-brand
Full brand control with permissions, automated compliance, and pre-approved templates—so every team always uses the right creative.
Seamless workflows
Connect your entire workflow
Native to Optimizely One. Drag assets into CMS pages and A/B tests, manage briefs to distribution in one connected space. Built-in, not bolted-on.
The engine behind thousands of brands
Meet the agents
We’ve got a whole library of pre-built AI agents to help you personalize. Use as they are or create your own agent specific to your team’s content needs.
Explore all agents
At the center of your martech stack
Optimizely DAM integrates seamlessly with the tools your team already loves, ensuring a smooth and connected workflow from start to finish.
Get the whole crew together
Bring your assets to life with tools for content creation, optimization, and AI orchestration.
Let's start organizing
Questions you might have
Optimizely CMS is the only platform that combines world-class content management, experimentation, and personalization into a single, AI-accelerated workflow. While other solutions require you to stitch together multiple tools, Optimizely provides an all-in-one operating system for marketers. This means your team can move faster, create more impactful experiences, and prove their results without juggling disconnected systems. It’s built to give marketers the creative freedom they need and developers the powerful, flexible architecture they demand.
Both. Optimizely CMS is designed to serve the needs of both technical and non-technical users. Marketers benefit from an intuitive visual editor, drag-and-drop functionality, and AI-powered tools that make it easy to create and publish content without developer support. Developers get a powerful, API-first platform that is built on .NET, supports modern front-end frameworks, and can be customized to meet any requirement.
Optimizely is built for the modern, composable web and fully supports headless content delivery. Through Optimizely Graph, our high-performance GraphQL service, you can use the CMS as a centralized content hub and deliver that content to any front-end or channel. This allows your team to manage content in one place and reuse it across multiple websites, mobile apps, single-page applications, and other digital experiences, giving you maximum flexibility and speed.
Personalization is at the core of Optimizely's platform. The CMS integrates seamlessly with our personalization engine, allowing you to tailor content and experiences to different audience segments based on behavior, demographics, location, and more. You can create unique visitor groups, test different content variations, and deliver the most relevant experience to every user, all within the same platform.
Yes. Optimizely is designed to be the central hub of your marketing technology stack. It offers a wide range of pre-built connectors and APIs to ensure seamless integration with other essential tools, including CRMs (like Salesforce), marketing automation platforms (like Marketo), analytics services, and more. This allows you to create a unified workflow and maintain a consistent view of your customer data.
Optimizely infuses it's AI layer Optimizely Opal throughout the content lifecycle to boost efficiency and impact. Key AI-powered features include:
- Content Generation: Automatically generate on-brand copy for headlines, paragraphs, and calls-to-action.
- Image Generation: Create unique, royalty-free images from a simple text prompt.
- AI-Powered Recommendations: Suggest relevant content and products to visitors automatically.
- Translation: Quickly translate content to serve global audiences.
Our superpower is turning marketing chaos into a single, intelligent workflow. While competitors offer disconnected tools for content, testing, and personalization, Optimizely unites them into one seamless platform.
The secret ingredient that makes this possible is Optimizely Opal, our AI-powered marketing assistant. Opal isn't just a chatbot; it's the conductor of your marketing orchestra. With Opal, you can go from brainstorming a campaign, to generating the content, to launching an A/B test, and then personalizing the winning version for different audiences—all from a single, conversational interface. It eliminates the friction that slows marketing teams down, allowing you to connect every action directly to business results in a way no other platform can.