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Optimizer Awards 2021: Celebrating customer creativity and digital innovation
Australian Red Cross, Optus and Electrolux among winners named in Optimizely’s 2021 Optimizer Awards.
20 January 2022 - Today, leading digital experience platform (DXP) provider, Optimizely, announced the winners of its annual Optimizer Awards for 2021. The awards recognize the outstanding effort from customers in digital innovation and creativity by leveraging Optimizely’s tools in exciting ways.
Among the winners, notable brands, including the Australian Red Cross, were named the Best B2C Buying Experience, while Electrolux won Best B2B Buying Experience. Optus also took home an award, winning Best Experimentation Practice.
“Congratulations to the winners of the Optimizer Awards for 2021,” said Paul North, Senior Vice President APJ at Optimizely. “These awards honor the outstanding contributions from our customers across Asia-Pacific. In a time of change, digital innovation and creativity are paramount to the success of businesses around the world. These awards showcase how forward-thinking organizations like Optus, Australian Red Cross and Electrolux are leveraging Optimizely’s tools in exciting ways to go beyond the conventional, unlocking digital potential and inspiring others to follow suit.”
“It’s such an honor to be named the winner of the Best B2C Buying Experience award in Optimizely’s Optimizer Awards for 2021,” said Belinda Dimovski, Director of Engagement and Support at Australian Red Cross. “Providing exceptional customer experience has always been at the heart of what we do. However, the pandemic highlighted the significance of community like we’ve never seen before, revealing how much of an impact technology can have to support those next door and thousands of kilometres away. The Australian Red Cross supports over two million Aussies every year, so this award is a testament to the work we’ve been doing and the role innovative and creative technology plays in creating personalized and memorable buying experiences for customers.”
Check out the full list of categories and winners for Asia-Pacific below.
- Most Innovative Digital Experience - Super SA
- Most Customer-Centric Digital Experience - AEG Australia
- Best B2B Buying Experience - Electrolux
- Best B2C Buying Experience - Australian Red Cross
- Best Experimentation Practice - Optus
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
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