Press
Optimizely is Verified as a TrustRadius Trusted Seller
The Trusted Seller verification showcases Optimizely’s efforts in providing current product information and unbiased reviews on TrustRadius.
NEW YORK, March 17, 2025 — Optimizely, the leading digital experience platform provider, has been verified as a Trusted Seller on TrustRadius, the most trusted buyer intelligence platform for business technology. The Trusted Seller verification is awarded to companies that maintain up-to-date product information, follow ethical review practices, and actively engage with customer feedback. This designation is a testament to Optimizely’s strong commitment to transparency and customer-centric innovation.
Optimizely has earned a Trusted Seller verification for its Content Management System (CMS), Content Marketing Platform (CMP), Web Experimentation, and Feature Experimentation. Each of these products now has a Trusted Seller badge at the top of its page, making it easy for buyers to quickly understand that accompanying reviews are authentic and product information is current.
"TrustRadius empowers buyers with the transparent information they need to make confident technology decisions," says Allyson Havener, CMO, TrustRadius. "Optimizely becoming a verified Trusted Seller means they are providing honest customer feedback and accurate product insights. By prioritizing trust and integrity, Optimizely is ensuring that buyers have the credible information they need to choose the right solutions for their business."
Replacing the TrustRadius TRUE program, the Trusted Seller verification embodies the essence of TRUE: Transparent, Responsive, Unbiased and Ethical in sourcing and using customer reviews. However, this verification ups the game with added criteria, meaning not every company will earn this prestigious honor.
Trusted Sellers must:
-
Regularly source reviews (10+ per year), ensuring there’s up-to-date product feedback for buyers
-
Disclose review sourcing methodology and use of incentives
-
Provide equal opportunity for product users to safely share honest feedback
-
Read all published reviews and respond when necessary
-
Regularly update their product profile with up-to-date product information.
This verification cements Optimizely’s standing as a trusted force in digital experiences. By prioritizing transparency and ethical review practices, Optimizely ensures businesses have the trusted insights they need to navigate today’s competitive landscape with confidence.
To see what a Trusted Seller page looks like on TrustRadius, check out Optimizely’s profiles for CMS, CMP, Web Experimentation, and Feature Experimentation.
About TrustRadius:
TrustRadius delivers the most credible buyer intelligence platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.