Ann Handley
Ann Handley, Chief Content Officer, MarketingProfs
Content & Beyond vIRTUAL EVENT
Create digital experiences that rise, shine, and drive results
Wednesday, February 26, 10 AM EST
Make that morning alarm something you (almost) look forward to, by changing up how your marketing day-to-day looks. Less guessing what’s working, less missing the mark with your audience, and less taking forever to get to market.
Content & Beyond 2025 has one goal, and one goal only — to help you create websites and content you’re *actually* excited to get out of bed for. Attend to gain insights on:
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Selling stories: Create content that converts
- Cross-functional teamwork: Get things done, faster
- Effective website migrations: Don’t lose sleep over it
Agenda
Run time: ~ 2 hours
Keynote
No caffeine necessary: How to give your content a jolt of energy across the content lifecycle
Ann Handley, Chief Content Officer, MarketingProfs
Shafqat Islam, President, Optimizely
GO FROM HITTING SNOOZE TO HITTING GOALS WITH YOUR WEBSITE
Stirring up success on TikTok Shop: Integrating discovery commerce into your omnichannel retail strategy
Nora Zukauskaite, Integrated Marketing Director, TikTok Shop U.K & EU
Julia Porter, Senior Director, Content Marketing, Optimizely
TAKE YOUR CONTENT STRATEGY FROM WORN-OUT TO #WOKEUPLIKETHIS
Your AI wake-up call: Using AI to supercharge your content and campaigns
Andrew Pagonis, Global Product Marketing Lead, Google (Gemini)
Anthony Aiosa, VP, Customer & Product Marketing, Optimizely
GO FROM HITTING SNOOZE TO HITTING GOALS WITH YOUR WEBSITE
From Good(wood) to great: How to take your website to the next level
Simon Gardiner, Head of Digital Product, Goodwood
TAKE YOUR CONTENT STRATEGY FROM WORN-OUT TO #WOKEUPLIKETHIS
Freshly-brewed strategies for standout campaigns in 2025
Holly Chapman, Head of Brand, Papier
Leah Messenger, Content Marketing Manager, Optimizely
GO FROM HITTING SNOOZE TO HITTING GOALS WITH YOUR WEBSITE
How to prep for a seamless website migration (without losing sleep)
Janaka Fernando, VP, Optimizely Practice Principal, Valtech
Michiel Dorjee, Digital Marketing Director, Optimizely
TAKE YOUR CONTENT STRATEGY FROM WORN-OUT TO #WOKEUPLIKETHIS
Do more with less: How to be a marketing minimalist
Cody McConnell, Digital Marketing Director, Safran Electronics & Defense
CLOSING SESSION
Fresh grounds: The evolution of digital experience platforms
Alex Atzberger, CEO, Optimizely
Featured speakers
Nora Zukauskaite
Integrated Marketing Director, TikTok Shop UK & EMEA
Andrew Pagonis
Global Product Marketing Lead, Gemini & Google
Holly Chapman
Holly Chapman, Head of Brand, Papier
Simon Gardiner
Head of Digital Product, Goodwood
Janaka Fernando
Optimizely Practice Principal, Valtech
Cody McConnell
Digital Marketing Director, Safran Electronics