Best Buying Experience
The Best Buying Experience Award is presented to a customer who delivers exceptional ecommerce solutions that help customers buy products and services seamlessly, allowing them to engage intuitively with the brand. These solutions combine engaging buying and self-service experiences with rich content that is relevant to the personas they serve. This could include quality experiences provided in areas including checkout, website navigation and data-driven recommendations.
This award is judged on the strategy, development and execution of the brand’s solution, as well as the results it delivers to its customers.
Candidates for this award have:
- Leveraged customer insights and data to inform their overall strategy
- Demonstrated how this strategy has informed the development of their solution design
- Improved customer satisfaction, engagement, leads, or sales generated through their solution
- Demonstrate how this solution has supported their overall marketing strategy