Oracle Bronto
Two-way integration with Bronto that syncs email engagement data to Data Platform and syncs customer attributes such as churn prevention, discount affinity or time to next order for better email and SMS marketing.
Optimizely Data Platform integration with Bronto synchronizes your customer and email activity data. Data Platform automatically captures email send, open, and click events for your customers, while also synchronizing Data Platform insights and observations back to Bronto regularly.
You must enable both the integration to send data to Data Platform and the integration to send data back to Bronto (Sync) to take advantage of both functions.
The integration makes the following data available: customer data, marketing consent data, and email activity data from the last 30 days.