Ceros

This integration expedites content delivery in the face of changing needs and limited resources. Powered by data from Optimizely CDP, businesses can manage approval workflows, create and target personalized content and commerce experiences for dynamic audience segments, A/B testing to find out the best performing content and a real-time understanding of the content at a granular level so that each content piece (if required) can be customized for different customer segments based on each experimentation results.