Salesforce Marketing Cloud for CMS

Salesforce Marketing Cloud (SFMC) integrates contact information collected in CMS directly into Salesforce Marketing Cloud.

The connector with Salesforce Marketing Cloud (formerly ExactTarget) automatically exports form data from your website to your SFMC subscriber database by mapping Optimizely Content Management System (CMS) form fields to SFMC database fields.

The connector supports both Subscribers and Data Extensions. Form fields are pushed from the CMS forms to the SFMC Subscriber database instantly and transparently. Subscriber data can then be used to personalize the user experience using CMS visitor groups.

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Salesforce provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Our integration with Salesforce Service Cloud helps organizations deliver digital-first customer service.

Optimizely lets you feature flag, experiment, and personalize on your website, mobile apps, and servers. Integrate Salesforce to connect the dots between test variations and down-funnel customer impact. Create audiences to target in Optimizely based on Salesforce customer records.

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Salesforce Marketing Cloud for CMS

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