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Lotame
Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data.
Lotame DMP and Optimizely Web Experimentation clients have a unique combination of DMP and website optimization tools that they can use to easily satisfy consumer demand for rich, relevant and personalized content.
Lotame's rich audience data segments are imported into Optimizely Web Experimentation to deliver actionable insights into visitor behavior. This data allows customers to define OptimizelyWeb Experimentation audiences, which in turn, allow customers to analyze their results and target their experiments by otherwise unavailable attributes.
- Personalize your web experiences the first time visitors come to your website using Lotame's rich third-party data set
- Target visitors with promotions based on their interests and other third-party data available in Lotame
- Combine intent data from Lotame with behavioral and demographic data from Optimizely Web Experimentation to create complex audiences