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LoyaltyLion
You can sync customer loyalty data, like points earned, points used, and date joined, into Optimizely Data Platform.
- Identify customers who are not yet members of your loyalty program, then segment your top customers in that group. Target them with messaging to convert them into loyalty members.
- Create a segment of customers who have earned any loyalty points and exclude them from cart abandonment campaigns that encourage purchasing with a discount offer.
- Use ODP's churn prevention feature to judge loyalty members who have not engaged with your brand in some time and slipped into the Winback zone.
- Segment your loyalty members based on tiers and target them with relevant messaging.