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Marketo ROI Analytics

Integrate Marketo with Optimizely Content Marketing Platform to effortlessly measure the impact of HTML pages created through the CMP on leads and their conversion on your website.

The Marketo ROI Analytics integration provides native, embedded ROI analytics allowing teams to measure the impact of HTML pages created through the Content Marketing Platform on new and existing leads who convert on the customer's website. The integration uses Marketo Contacts and Salesforce Opportunities data to calculate performance metrics.

Marketo analytics dashboard

  • Calculates Leads Generated and Leads Reached.
  • Pipeline Generated, Pipeline Influenced, and Revenue Influenced calculated when paired with Salesforce integration.
  • Displays metrics in the Optimizely Content Marketing Platform Analytics module.
  • View daily, weekly, or monthly totals.
  • View ROI metrics for a specific piece of content.

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Optimizely speichert und verarbeitet Ihre personenbezogenen Daten, wie in unserer Datenschutzerklärung beschrieben. Sie können Ihre Zustimmung jederzeit widerrufen.