Microsoft Clarity
Test, validate and optimize user interactions on web pages by leveraging data from Clarity's heatmaps and session recordings, to ensure a smooth digital experience.
Microsoft Clarity is a free, user-friendly behavioral analytics tool that helps website owners understand how people navigate and interact with their website. It captures anonymous user data, transforming it into visual insights that reveal what users are doing, where they're clicking, and how they're interacting with the content.
- Session recordings to examine user behavior as it happened.
- Heatmaps to show how users moved around a site.
- Insights to help make data-driven decisions to streamline design.
- Metrics dashboard to provide a visual overview of a site’s performance, popular pages, and visitors.
By ingesting data from Clarity's Heatmaps and Sessions Recordings on users website interactions, Optimizely Web Experimentation transforms that data into meaningful experiments. Test, modify, validate and iterate your experiment hypothesis to provide website visitors with the most personalized digital experiences. Make every visitor clicks on any webpage element count!
