Content marketing platform
Der gesamte Content- und Kampagnen-Lifecycle – von der Planung und Erstellung bis hin zu Speicherung, Ausspielung und Analyse – findet auf ein und derselben Plattform statt.
Optimizely and Contentful are both popular choices for dev teams. Unlike Optimizely, though, Contentful lacks the key capabilities your non-dev stakeholders need.
Oh, and it comes with some unexpected costs.
Explore how our customers benefit and how we compare.
With Optimizely, you can give your marketers the independence they need to build, personalize, experiment, and reuse content, and speed up your time-to-market.
Contentful requires almost constant handholding from your developers. Optimizely, on the other hand, provides the planning, authoring, and delivery tools needed to produce content for any channel — minimizing the need for developer support.
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Optimizely |
Contentful |
|---|---|---|
Time to market | Marketers can move faster by deploying and iterating on content themselves. |
Project timelines are heavily dependent on developer resources. |
Who it’s for |
Designed for your entire digital team, from content editors, designers and developers. |
Steep learning curve. Built primarily for developers, leaving marketers on the sidelines. |
CMS Type |
Flexibility in terms of SaaS and PaaS, headless or hybrid options for enterprise teams, both UI and API-based. |
Headless-only, API-only, with nascent visual authoring. |
User experience |
Intuitive authoring experience via Visual Builder, available as part of the core platform, allows marketing and editorial teams to seamlessly build and publish content. Next-gen visual builder is based on 15 years of expertise in content authoring, and purpose-built for marketers. |
Complex adaptation for non-technical teams. |
Governance |
Ensures each team member has the right mix of guardrails and permissions for greater workflow efficiency and team collaboration. | According to analysts, lags behind the market in workflows, versioning, and approvals. |
Personalization and experimentation |
Individualize the experience at every stage of the customer journey and optimize the performance of your content. |
Ninetailed by Contentful offers limited personalization and experimentation at the content block level only. |
Pricing |
Pricing comes with more features included and fewer pricing levers to drive up costs as customers scale. |
Costs can quickly balloon as customers trigger more pricing metrics above the standard offering.
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Discover why top companies trust Optimizely over Contentful with their digital experiences.
With Optimizely, marketers and creatives have the freedom to build what they want, the way they want. Quickly and easily create, manage and optimize content, driving engagement and conversions across channels — all with minimal dev resources.
Optimizely’s Visual Builder is designed to empower marketing teams to launch engaging digital experiences at lightning speed, and rapidly accelerates your time-to-market compared to Contentful.
Optimizely empowers marketers to build and edit pages themselves and on their timeline, streamlining the content management process and freeing up your IT team to innovate further — rather than focusing on content grunt-work.
Optimizely’s pricing plan is loud and clear, with more features for the same price as Contentful. And unlike Contentful, there are no hidden costs to drive up that monthly invoice
Optimizely has been lauded by top analyst firms, with a total of seven leadership positions in CMS and DXP.
The Forrester Wave™: Digital Experience Platforms, Q4 2023 | The Forrester Wave™: Content Management Systems, Q3 2023
A leader
Tahmina Choudhury
Head of Client Journey Management Technology, Allspring Global Investments
Ben Rounsefell
Sr. Manager, Digital, Customer Engagement, Mazda
Arjan P.
Optimizely enterprise customer, G2 review
Ritu Madan
Solutions Architect, Perficient, TrustRadius review
Optimizely consistently outperforms Contentful on major review platforms, boasting an 8.7/10 score on Trustradius vs. Contentful's 8.1/10.
