Partner Kickoff 2025 ANZ Events
Partnering for Success: Shaping the Future of Optimizely One
Technical Track: 9:30 AM AEDT, Tuesday, February 25, 2025
Business Track: 2:00 PM AEDT, Wednesday, February 26, 2025
The Partner Kickoff 2025 event is aimed at aligning, inspiring, and enabling Optimizely's global partner ecosystem. During Partner Kickoff, partners will have the chance to explore what Optimizely One truly means for us moving forward. We'll cover successfully going to market alongside our latest messaging, dive into customer wins, competitive analysis, and an in-depth exploration of our latest product offerings.
Day 1: Technical Track (Online Event)
This event will take place online via Zoom.
Audience: Developers, Data Analysts, and Implementers of Optimizely products.
Theme: Technical insights into SaaS personalization and advanced development techniques.
Time: 9:30 AM AEDT
Agenda
Run time: ~ 2 hours
Welcome & Technical Keynote
Duration: 10 Minutes
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Highlights of technical innovations in SaaS CMS and personalization.
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Vision for technical growth within the partner ecosystem.
Personalization – Technical Breakdown
Duration: 20 Minutes
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Delving into Personalization: Technical Considerations & Roadmap
SaaS CMS Development Deep Dive Session
Duration: 20 Minutes
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A Deep Dive into building on SaaS CMS: Exploring the latest Product updates & Success stories
A CLOSER Look at Opal Across Optimizely One
Duration: 15 Minutes
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A Deep Dive into Opal Across Optimizely One: Demonstrations of functionality and Roadmap
Experimentation + Netspring
Duration: 20 Minutes
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Experimentation & Netspring: Key Use Cases & Practical Demonstrations
Developing on CMP
Duration: 20 Minutes
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Understanding CMP Integrations & Customizations: Building a Centralized Content Supply Chain
Closing Session & Q&A
Duration: 15 Minutes
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Closing Workshop & Feedback Session
Day 2: Business Track (Hybrid Event)
This event will take place both in-person and via Zoom.
Audience: Business Leaders, Digital Marketers, Strategists, Account Executives, and Sales Teams.
Theme: Focus on SaaS CMS, Big Bets, CMP + Opal, Experimentation and More.
Time: 2:00 PM AEDT
In-Person Location: Level 14, 1 Pacific Highway, North Sydney.
Agenda
Run time: ~ 2 hours
Welcome & Opening Keynote
Duration: 05 Minutes
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Kicking off Today: Agenda & Introductions
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Welcoming Our Partners
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Key Initiatives
Strategy
Duration: 20 Minutes
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Optimizely Strategy 2025: What Are We Driving Towards
Big Bets
Duration: 20 Minutes
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2025 Big Bets & Product Highlights
Experimentation + Netspring
Duration: 20 Minutes
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Experimentation with Netspring: Discover Key Use Cases, Go-to-Market Messaging & Best Practices
AI + CMP
Duration: 15 Minutes
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Leading with AI, Agents and More
CMs roadmap
Duration: 15 Minutes
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CMS PaaS + SaaS Momentum
Closing Session & Q&A
Duration: 10 Minutes
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Recap of Key Insights
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Open Q&A with Product and Partner Leaders