Optimizely Returns to its City of Origin to Kick Off Annual Opticon Tour

STOCKHOLM, September 10, 2024 – Optimizely, the leading digital experience platform (DXP) provider, today kicks off Opticon 2024 in Stockholm, the first leg of its annual global event to showcase its vision for the future of digital marketing. In a year marked by significant growth and innovation, Opticon 2024 will bring together 1,200 technology, business and marketing leaders to celebrate in the city where the company’s journey began 30 years ago. Nodding to the magic of Optimizely One’s seamless suite of tools, this year’s Opticon theme is “Welcome to Onederland,” a world crafted exclusively for marketers – because happy marketers lead to happy customers. 

Through Opticon’s engaging keynotes, masterclasses, hands-on workshops and demo booths, attendees will witness first-hand how Optimizely is making the lives of marketers better. Since launching Optimizely One, the industry-first marketing operating system at Opticon San Diego in 2023, Optimizely has experienced hypergrowth by expanding its best-in-class solutions with user-friendly tools across its platform:  

• Optimizely has surpassed $400M in annual recurring revenue (ARR), with a notable 21% year-over-year growth in multiproduct ARR. 

• Over 150 customers have gone live on Optimizely CMS since the beginning of 2023—marking a more than 20% year-over-year increase. 

• In July, Optimizely launched its new SaaS CMS to provide unparalleled flexibility to marketers to choose between SaaS and PaaS solutions depending on their organizational and business needs. 

• Optimizely recently introduced a CMS and CMP integration, enabling marketers to create better content faster and collaborate more effectively with reduced complexity. 

To give marketers what they desire most—the power of choice—Optimizely today announces the launch of CMS 13. This upcoming release will include Optimizely’s latest SaaS CMS features such as the all-new Visual Builder, which is designed to empower marketers to easily create personalized experiences. With a sleek interface, fully customizable elements, and an interactive side-by-side preview, Visual Builder removes technical barriers, enabling users to produce dynamic content with greater speed and efficiency. Additionally, this CMS version will feature a new integration API, enhanced integrations for DAM and for Graph, as well as admin center improvements to further strengthen the platform’s capabilities. 

While Optimizely has broadened its portfolio with cutting-edge solutions in experimentation, ecommerce, DXP and content management, the company remains firmly grounded in its core CMS heritage. Through ongoing enhancements and refinements to its industry leading PaaS solution and introduction of its SaaS solution, Optimizely continues to build on the legacy it established three decades ago. 

"This year's Opticon is especially meaningful as we celebrate our 30th anniversary right here in Stockholm, where it all began," said Alex Atzberger, CEO of Optimizely. "In our journey from a Swedish CMS startup to a multi-solution global DXP leader, we never deviated from our focus on innovation and making life better for marketers. Our best-in-class solution portfolio and customer base has never been stronger, so we can’t wait for the next 30 years of customer-driven innovation.” 
 
The Stockholm event has come to life thanks in part to Diamond sponsor Valtech and Gold sponsors Contentsquare and Epinova. 

To learn more about how Optimizely powers the entire marketing lifecycle, visit www.optimizely.com.