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Optimizely Introduces Real-Time Segmentation to Deliver Next-Generation Personalization

First-of-its-kind capability works across all products to continuously refresh customer data

Opticon – San Diego – October 5, 2022Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced Real-Time Segmentation, a new, first-of-its-kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences.

Real-Time Segmentation integrates across all Optimizely products and leverages “fresh data” to reflect the true state of an audience. This approach eliminates data refresh intervals that often result in delayed customer insight. Using a streaming and on-demand approach that enables extremely low data latency, customer data is guaranteed to be of the moment.

Customer expectations for exceptional, consistent digital experiences across all channels have increased dramatically. Now, consumers don’t just want personalization, they demand it. Recent industry data found that 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. It also found the companies that excel at personalization generate 40% more revenue. Unfortunately, many brands continue to struggle with delivering true value through personalization efforts.

Real-Time Segmentation enables next-generation personalization that is relational, observant, and informative. Driven by assets, behaviors, and customer attributes, customer messaging comes across as helpful rather than pushy or redundant.

“Too often, a brand will deliver a first-time purchase discount code a few minutes after the first purchase has been made,” said Justin Anovick, Chief Product Officer at Optimizely. “This can be incredibly frustrating as a consumer. Real-Time Segmentation empowers brands to not only be more timely, but also more confident in their messaging. It takes into account that behind every data set is a human being, and creates real-time engagements that slowly build customer affinity and loyalty.”

The product works across to enable a new level of precision and confidence for marketers and digital leaders. Using first party data, brands can deeply personalize customer engagement, content, and offers.

Real-Time Segmentation is currently available in beta to select customers. For more information and product updates, click here.

About Optimizely

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com. 

Optimizely and Optimizely One are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.