ANZ Event - Measuring What Matters: The Downstream Impact of Personalisation

Personalisation strategies are often measured with clicks, leads and engagement rates. While they look good on dashboards, they don’t always translate to what really matters —loyal customers, long-term retention, and revenue growth.

In fact, a study by Boston Consulting Group revealed that nearly 60% of companies struggle to measure and attribute the true impact of their personalisation efforts.

The reality is simple: early-stage metrics tell only part of the story. The real value of personalisation lies further downstream, in outcomes like reducing product returns, increasing pipeline conversions, and turning applications into loyal customers. If your measurement strategy stops at the top of the funnel, you’re leaving valuable insights—and revenue—on the table.

This roundtable will explore how digital leaders can move beyond surface-level metrics to track and optimise for what really drives business success.

Key Discussion Points:

• Shifting Focus from Vanity Metrics to Business Value: How can organisations refocus measurement frameworks to prioritise downstream metrics like retention, revenue, and pipeline impact?
• Aligning Personalisation with Long-Term Goals: What approaches ensure that personalisation strategies drive sustained business growth and customer satisfaction?
• Embracing Technology to Overcome Measurement Gaps: How can AI and advanced analytics help organisations attribute the downstream effects of personalisation efforts more effectively?

Join us to rethink how personalisation is measured, share best practices, and discover new ways to turn insights into impact.

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Partnering with Clutch Agency Pty Ltd.