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Calendly utilises Optimizely's experimentation platform to craft personalized experiences for its 20 million users

Learn how Optimizely accelerates Calendly's decision-making through experimentation, enabling quick user experience improvements, personalized messaging for diverse segments, and significant enhancements in conversion rates, revenue, and engagement metrics.

 

 

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At a glance

  • Calendly uses Optimizely's full suite for experimentation, including Web and Feature experimentation, feature flagging, and personalization, enabling them to optimize user experiences seamlessly across marketing and product channels.
  • Results from implementing Optimizely include significant improvements in conversion rates, enhanced revenue conversion, and increased engagement, impacting metrics across the board.
  • The culture of experimentation at Calendly, empowered by Optimizely, has democratized experimentation across the company, fostering a collaborative approach to improving the customer experience.
  • Calendly looks forward to relying on Optimizely to continue delivering on its vision of enhancing user experiences through experimentation and personalization.

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