11. August 2020 | 5 Minuten
How to use metrics to guide your content strategy
Personalized experiences require more than just customer data. How do you ensure the best content is paired with the right individual? By managing content...
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Content management 101
What is content lifecycle management?
Content lifecycle management is the practice of managing content from it's planning, authoring, promotion, assessing and maintaining. Everything has a lifecycle: plants, animals, computers, and, yes, people. With 70% of businesses leveraging content marketing, understanding the lifecycle of your content is crucial to your company’s workflow and success.
What is a content marketing platform?
Marketers use a content marketing platform (CMP) to centralize content planning, creation, optimization and delivery workflows. A CMP gives organizations the ability to collaborate around types of content, distribute digital assets to customers and streamline the entire content creation and delivery lifecycle for improved engagement.
What is a content hub?
A content hub is a curated collection of branded content on a specific topic or subject. It houses articles, videos, infographics, and other forms of content that let users take a deep dive into a specific area in which the brand is an authority or expert. When done correctly, they're a powerful way to establish your brand's authority, grow its presence, and increase your overall sales or conversion rate.
Erstklassiger Content verbindet Menschen.
Jeder gute Geschäftsplan hat eine menschliche Komponente – eine, die mit der Art und Weise beginnt, wie Sie Content verwalten und wie Benutzer damit interagieren. Content sollte Geschichten erzählen, Botschaften vermitteln und Werte stärken. Sie nutzen Ihr CMS nicht aus abstrakten Gründen, sondern um Meinungen zu ändern, Maßnahmen zu bewirken und gedankliche Orientierung zu geben. Erfahren Sie, wie erfolgreiche Unternehmen immer wieder neue Ideen finden und ihren Teams die Möglichkeit geben, Wissenschaft und Kreativität zusammenzuführen, um ansprechende und überzeugende Content-Erlebnisse zu gestalten.
