Becoming data-informed in marketing
Today’s marketers play a vital role connecting consumers to the brand - by regularly monitoring and analyzing changes in customer behavior and expectations to deliver real-time marketing campaigns.
The key to all of this is data: However, marketers face many challenges in identifying the right data to inform their decisions and accessing it in a timely fashion. The result is that many are forced (or even prefer) to use their own instincts to make marketing decisions - than having to overcome these challenges.
In May 2021, Optimizely commissioned a survey of senior marketing leaders in tech, retail, financial services and manufacturing & distribution to find out how far they are in their journey of moving from instinct to insight.
Access the report now to find out:
- Which data sources marketers are using to drive customer-centric initiatives
- The challenges marketers face in accessing accurate real-time data
- Where marketers are intending to invest their data budgets in 2021