How to become successful with hyper-personalization

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As expectations continue to increase, AI unlocking new ways of creating more personalized experiences and privacy regulations evolve, there is a need to re-imagine how to tailor personalized experiences across channels.

Welcome to this workshop-style webinar, where we showcased how Optimizely has transformed from a one-size-fits-all strategy to providing hyper-relevant, personalized 1:1 messaging combining integrated technology in combination with smart AI.

In this webinar we looked at:

How to develop a scalable personalization strategy
How to combine recommendations and targeting for optimal experiences
How to build smart customer segments using multiple data sources for best results
How to measure the impact of your personalization campaigns

We also demonstrated how to build a powerful personalization engine using the right tools and processes to maximize value and impact.