Hype to hero: AI content optimization

Hype to hero, episode 2: AI content optimization

In episode one, we showed how Opal can help marketers create an entire campaign, from brief creation and suggested tasks, to content creation and social promotion. Check it out here!

In this week’s episode, we're tackling content opimization and showing you  how Opal can instantly analyze live web pages to sugest SEO improvements, opportunities for experiments and data-driven ideas for maximizing the performance of your content. 

Normally, optimizing content can take hours of manual research and guesswork. But with Opal, you can do it in seconds:

Here's what you'll see in this episode:

• Experimentation insights – Drop in a URL and Opal will analyze the content, pulling from various sources including Optimizely's own experimentation research and expertise and deliver high-impact recommendations for testing.
• AI-powered SEO analysis – Powered by Google Search and your own brand guidelines, Opal scans real-time search data to provide actionable improvements aligned with your tone of voice.
• Smart Image Optimization – Opal analyzes visuals and suggests data-driven tweaks for better messaging and conversion potential.