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Optimizely Roadshow: Amsterdam

  • 27. February 2025
  • Pakhuis de Zwijger | Piet Heinkade 179, 1019 HC Amsterdam
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Customer-Only Workshops

Please check your email inbox for confirmed details, directions, and reminders. 

Optimizely speichert und verarbeitet Ihre personenbezogenen Daten, wie in unserer Datenschutzerklärung beschrieben. Sie können Ihre Zustimmung jederzeit widerrufen.

Optimizely speichert und verarbeitet Ihre personenbezogenen Daten, wie in unserer Datenschutzerklärung beschrieben. Sie können Ihre Zustimmung jederzeit widerrufen.

Join us for an exciting event filled with inspiration, innovation, and opportunities to connect with industry leaders and peers. The Optimizely Roadshow is your pit stop for all things digital experience. 
Event Highlights

  • Customer spotlight: Real-world success stories from brands driving big wins. 
  • Fuel to go forward: Expert insights on content marketing, experimentation, and personalization in focused breakout sessions. Plus, catch exciting updates on personalization and AI within Optimizely One. 
  • Networking pit stops: Meet and mingle with peers, partners, and industry leaders. 
  • Two pre-event, customer-only workshops on Personalization and Warehouse Analytics from 10:30-12:00. 


Register now to secure your spot at the Amsterdam stop of the Optimizely Roadshow. Space is limited, so register early! 

Agenda at a Glance 

10:30 Customer Workshops
- Data Warehouse Native, test against your most important business metrics
- Building a Personalization Playbook

12:00: Check-in and lunch

13:00: Solving the Content Crisis: How the Content Layer Fuels Personalization at Scale by Rasmus Houlind (Omnichannel Institute)

Break-out Experimentation
14:00 - Applied empathy: a psychologist's view on the 'person' in personalization by Joost Baalbergen, Senior Behavioral Expert, Online Dialogue
14:30 – Customer learning session with Michael Hamelinck, ANWB
15:00 – Break
15:30 – Fostering an experimentation-first mentality by Julot Ernst and Julian Onderwater, Adyen
16:00 – Fireside chat with Roel Gerrits, Head of Customer Experience of Heineken

Break-out Content Marketing
14:00 - The art of a grand experience - David Buo, Senior Director, Solution Architecture
14:30 – Customer learning session (to be announced)
15:00 – Break
15:30 – From Chaos to Clarity: How Optimizely streamlined our marketing operations - Sama Asali

16:30: Networking pit stop and happy hour

Don’t forget to bring:
·       A notebook or device for capturing key takeaways
·       Your curiosity and questions for our speakers

Stay tuned for more details on speakers and sessions.

Venue Details
Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam

Questions? 

Reach out to our team at events@optimizely.com for more information. 

We can’t wait to see you on February 27.  

 

 

 

Speakers

Mykhailo Datsenko
Mykhailo Datsenko
Senior Product Manager, Optimizely
Rasmus Houlind
Rasmus Houlind
Author and Chief Experience Officer, Agillic 
Joost Baalbergen
Joost Baalbergen
Senior Behavioral Expert, Online Dialogue, Online Dialogue
Michael Hamelinck
Michael Hamelinck
Chapterlead Webanalyse en conversieoptimalisatie, ANWB
Julot Ernst
Julot Ernst
Product Manager Growth & Performance Solutions, Adyen
Roel Gerrits
Roel Gerrits
Head of CX Global E-Business, The HEINEKEN Company
David Buo
David Buo
Senior Director, Solution Architecture, Optimizely
Julian Onderwater
Julian Onderwater
Frontend Software Engineer, Adyen