Shafqat Islam
President, Optimizely
The Future of Digital Banking: A CX-First Playbook for 2025
Join Optimizely and featured guest Forrester for an exclusive fireside chat on today’s top banking challenges—from CX pitfalls to AI innovation and growth metrics that matter.
- 06. May 2025
- 11:00 EST
- Online
Banking isn’t just about transactions anymore—it’s about connection. Customers expect experiences that feel personal, intuitive, and human. When digital touchpoints fall short, loyalty follows.
Join Optimizely President Shafqat Islam and featured speaker, Forrester Principal Analyst Alyson Clarke for an exclusive fireside chat exploring the strategies shaping the future of CX in banking.
Mark your calendar: May 6th, 11 AM ET.
From the silent killers of CX to the transformative power of AI and the metrics that truly drive growth, this invitation-only discussion tackles the critical questions facing banking leaders today:
- Navigating the Evolving CX Landscape: Gain insights into the latest trends, challenges, and opportunities impacting financial institutions.
- Creating Meaningful Customer Connections: Discover how to design digital experiences that foster loyalty and advocacy.
- Unlocking the Potential of AI-Powered Personalization: Explore how AI can transform the customer journey and deliver bespoke banking experiences
Drawing on Forrester's latest industry research and Optimizely's deep industry expertise, we'll uncover best practices and real-world examples to help you build a digital banking experience that customers will love.
Register now to secure your spot or to receive the recording once it's available.
Alyson Clarke
Guest Speaker | Principal Analyst | Digital Business Strategy at Forrester Research, Inc.
