The power of incrementalism: how to steadily improve your digital results

We've reached a point where disappointment is common in digital projects. We set up unrealistic expectations and timeframes, and concentrate purely on big launches and redesigns. 

However, truly effective ROI lies in incrementalism - small changes, made over time, with the help of effective content technology, toward an overall goal. 

Explore how we got to this point in the industry and what we can do about it, both from a human and managerial perspective and from a technology perspective. 

• Avoid unrealistic expectations for your digital projects
• Plan and execute new features over time
• Use content technology to incrementally increase the value of your web property

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