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We've reached a point where disappointment is common in digital projects. We set up unrealistic expectations and timeframes, and concentrate purely on big launches and redesigns.
However, truly effective ROI lies in incrementalism - small changes, made over time, with the help of effective content technology, toward an overall goal.
Explore how we got to this point in the industry and what we can do about it, both from a human and managerial perspective and from a technology perspective.