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ROADMAP & RELEASES
Latest updates for Content Marketing Platform
From centralized planning to collaborative creation, here's everything you need to know about the 7x category-leading Optimizely Content Marketing Platform.
This AI hack will save you HOURS!
Yes, you read that right. Check out how Optimizely’s Opal can create entire campaign kits in minutes—think briefs, tasks, landing pages, and social posts—all effortlessly generated to save you time and boost your impact! Watch the video.
Opal Settings
Settings for Opal will be pulled out of Content Marketing Platform and made accessible via the product switcher in a shared, common interface, allowing customers easily create and use custom agents.
Examples:
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Provide brand guidelines and information
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Build custom agents
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Create agent workflows
Industry Marketer Agent
Need specific expertise for content across different industries but don't have the bandwidth to train or budget to hire?
The Industry Marketer Agent will:
- Intake a set of general content provided by the user
- Spin up industry-specific landing pages, blog posts, and more with a targeted approach to specific industries (e.g. healthcare, financial services, manufacturing, etc.
Campaign Brief Ideation and Creation
Opal will guide users through ideating a high-quality campaign brief with back-and-forth dialogue, and will add the brief directly to the campaign.
Brief-based Task Generation
Based on the information provided in a campaign brief, Opal will be able to generate tasks that ladder up to the campaign.
Branded Content Generation
Give Opal context (unique to your organization) to enrich every response, and improve the overall output of Opal generated content. Examples include:
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Brand documents and guidelines
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Multiple brands/personas (e.g. tone per channel)
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Custom instructions (e.g. how to talk about a certain brand or product)
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Taking into account assets stored in Optimizely DAM
Campaign-specific Asset Generation
Based on the information provided in a brief, Opal will be able to generate a written asset and accompanying hero image with the click of a button.
Social Post Generation
Opal will generate social posts for promoting articles by using context from:
- The article
- Social channels chosen by the user
- Brand & tone of voice guidelines
AI Campaign Kits
Use Opal to create an entire campaign, including:
- Quality campaign brief
- Tasks for executing each element of a campaign
- On-brand content
- Social posts for promoting content
Social Posting to LinkedIn
Using the Omnichannel Editor, users will be able to create, collaborate on and preview(!) posts for LinkedIn, then schedule them to publish.
Efficiency Dashboards
New custom dashboards will answer key operational reporting questions, like:
- Where are we "stuck" (based on fields, e.g. content type)?
- How much content have we produced for X audience or channel?
- What's our on-time performance for a particular piece of content?
Resource Management
Marketers will have better insight into their teams' workload to plan work more efficiently.
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See who has capacity for additional work, or who is overloaded
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Track time spent on tasks
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Report on time spent and how accurate estimates were
Usage Reporting
Usage reporting will be available for admins to gain insight into who is using CMP, better understand patterns, boost usage, and to ensure compliance with company policy.
Taxonomy Hierarchy
Admins will have the ability to nest sub fields under parent fields to create a hierarchy and ensure proper taxonomy within their CMP instance. Users will have the ability to select only from the sub fields provided.
Asset Utilization
Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.
UX Delights
- Ensure better metadata management by making specific fields mandatory to be completed on tasks and assets before they're pushed to Library
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When a new version of an asset is added to Library, existing URLs for renditions stay the same and are updated with the latest version automatically
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New Library asset expiration notification options provide the choice to be notified 1, 7, 30, 60 and/or 90 days before an asset is set to expire
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Collections enhancements
- Renditions will be downloadable from collections
- Ability to set password on public URLs
- Set an expiration date for public URLs on collections
Learn more about Optimizely's roadmap
Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential.
Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
