Optimizely's partnership with Google Cloud

Optimizely on the Google Cloud Marketplace

Optimizely's Experimentation solutions and Google Cloud's trusted and secure platform empower marketing, product, and engineering teams to unlock their potential, create exceptional customer experiences, and deliver strong business results.

Enterprise-ready

• Data-first
  Optimizely's A/B testing platform is built to handle large volumes of traffic and data, making it suitable for enterprise-level organizations.
• Feature rich
  

  It has advanced features like multivariate testing, API access, and custom event tracking that are designed to meet the needs of large organizations.

• Integration ready
  

  The platform offers robust integrations with popular analytics and CRM tools, as well as a dedicated customer success team to help enterprises optimize their testing process.

Scalable

• Built for scale
  

  Optimizely allows running experiments on a large scale across multiple web pages and devices without the need for additional resources or infrastructure.

• Easy segmentation
  

  It has built-in tools for data analysis and targeting, making it easy to segment and segment visitors and track results.

• Flexible collaboration
  

  Optimizely allows teams to easily collaborate and share results, making it a useful tool for organizations of any size.

Intelligent

• Machine learning
  

  Optimizely's A/B testing platform uses Google Cloud's powerful data analytics and machine learning tools to process and analyze large amounts of data from experiments, providing insights and intelligence to support AB testing

• Data analysis
  

  Send data to Google Cloud's BigQuery and Data Studio, which allows users to easily analyze and visualize data to gain insights and make informed decisions about their experimentation programs.

• Security compliant
  The platform also benefits from the security and compliance standards that Google Cloud adheres to, which is important for enterprise-level organizations.

Access to Advanced Statistics

API first

      Through Optimizely's out-of-the-box integration with Google Analytics, you can use our Event APIs to allow you to send event data to Optimizely's logging servers from a wide variety of applications, including: 

• Web,
• Mobile, or
• Server-side implementations

Data Exports

Benefit from easily exporting event data from Optimizely and connecting to BI and analytics platforms.

Data Lab offers an environment to:

• Analyze experiment data with first and third party data sources
• Add metrics post-rollout or experiment, and
• Build custom reports

Manage your audiences

Optimizely integrates with Google Ads so you can connect your customer acquisition funnel to your conversion rate optimization.

This integration allows you to:

• Define Optimizely Audiences based on your Google Ads referral data, and
• Deliver consistent experiences to customers from start to finish

API first

Manage your messaging through our out-of-the-box integration with Google Ads.

This integration allows you to:

• Create symmetric messaging between your Google Ads creative content and your landing page,
• Test the experience, and
• Optimize for your paid traffic

Improve conversions

Optimizely's out-of-the-box integration with Google Ads allows you to drive your core KPIs and metrics.

This helps you to:

• Connect your customer acquisition funnel to your conversion rate optimization,
• Understand what motivates users to interact with your content,
• To stop what doesn't work and to maximize what does

Data warehousing

BigQuery can be used to store and manage large amounts of experimentation data, which can be used to gain insights and make data-driven decisions. 

You can:

• Incorporate complex metrics and segments by querying our enriched events dataset
• Join event data with critical business data in other platforms,
• Use Optimizely’s Stats Engine to estimate experiment effects with first and third-party experiment data

Machine learning

BigQuery can be used to train machine learning models on experimentation data, which can be used to predict outcomes and optimize for specific goals.

You can:

• Use AI-powered predictive analytics to scale highly personalized multichannel campaigns without the attribution headaches or guesswork.
• Gain access to persistent profiles adapt to customer behavior in real-time unlocking flexible, personalized and data-driven marketing.

Data visualization

BigQuery can be used to analyze experimentation data to identify patterns, trends, and insights and integrate with data visualization tools.

This allows you to:

• Create meaningful, actionable and potentially automated reports on experimentation data enabling businesses to make informed decisions
• Combine and analyze marketing data from all of your applications in real-time.
• Gain access to accelerated insights which scale seamlessly