Posted October 01

Introducing Optimizely Personalization: A new offering purpose-built for launching 1:1 digital experiences

Personalization is more important than ever to our customers—because it's more important than ever to their customers.

Providing an impersonal experience almost guarantees you’ll drive customers away. In fact, 76% of customers become frustrated when they're not met with personalized interactions.

But personalization is a challenge for many brands. Fragmented data, difficult tech, and workflow confusion all work together to make implementing a personalization program feel like climbing Mt. Everest.

Introducing Optimizely Personalization... your personalization sherpa

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When top digital leaders told us that a lack of connected tools and capabilities was holding them back from implementing personalization, we decided to do something about it.

Today we’re announcing the launch of a dedicated, purpose-built product for planning, creating, delivering, and analyzing hyper-targeted digital experiences that drive conversions and customer loyalty.

Optimizely Personalization includes features that let you...

Create targeted experiences that drive conversions and engagement with a flexible audience builder, beautiful visual editor, and a library of easy-to-use experience templates
Deliver high-performing experiences in real-time, with automatically updating segments based on visitor behavior
Measure personalization ROI using Optimizely’s stats engine to reach learnings faster, and robust reporting metrics for your entire program
Plan and ideate with your team for personalization programs of any size or scale, seamlessly integrating experimentation management

As part of this announcement, we're unveiling coming-soon features, including:

Contextual Bandits - Unlock true 1:1 personalization with customizable algorithms that dynamically adjust to deliver the most relevant user experience
Edge Delivery - Enables faster page loads with enhancements applied before content reaches the visitor's browser, resulting in flicker-free content delivery, improved SEO rankings due to faster page load speeds, increased organic traffic, and higher conversion rates
Suggested Segments - Takes the manual work out of audience creation with AI-powered audience suggestions based on existing data or user prompts

Part of one connected solution

Optimizely Personalization is part of our broader, end-to-end Digital Optimization solution, which enables teams to optimize experiences across every digital touchpoint.

Building upon the capabilities in Personalization, it includes:

Web Experimentation: Test hypotheses and use those insights to inform your broader optimization strategy

Feature Experimentation: Execute targeted delivery on non-web channels like mobile apps

Data Platform: Get a single view of the customer for omnichannel personalization across web, email, and ads through direct integrations

AI-powered Content and Product Recommendations: Deliver 1:1 personalization through individual product and content recommendations based on visitor interest and behavior

Purpose-built for marketers

Like all the products we build, Optimizely Personalization is made with marketers in mind. Creating 1:1 digital experiences has never been easier.

What does that mean for you? It means better experiences for your customers, enhanced engagement, more brand loyalty, and faster program velocity. To name a few.

Our customers are already using Personalization to lift conversions and drive growth: