Posted October 01

Introducing Optimizely Personalization: A new offering purpose-built for launching 1:1 digital experiences  

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Personalization is more important than ever to our customers—because it's more important than ever to their customers.

Providing an impersonal experience almost guarantees you’ll drive customers away. In fact, 76% of customers become frustrated when they're not met with personalized interactions.

But personalization is a challenge for many brands. Fragmented data, difficult tech, and workflow confusion all work together to make implementing a personalization program feel like climbing Mt. Everest. 

Introducing Optimizely Personalization... your personalization sherpa

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When top digital leaders told us that a lack of connected tools and capabilities was holding them back from implementing personalization, we decided to do something about it. 

Today we’re announcing the launch of a dedicated, purpose-built product for planning, creating, delivering, and analyzing hyper-targeted digital experiences that drive conversions and customer loyalty. 

Optimizely Personalization includes features that let you...

  • Create targeted experiences that drive conversions and engagement with a flexible audience builder, beautiful visual editor, and a library of easy-to-use experience templates
  • Deliver high-performing experiences in real-time, with automatically updating segments based on visitor behavior
  • Measure personalization ROI using Optimizely’s stats engine to reach learnings faster, and robust reporting metrics for your entire program
  • Plan and ideate with your team for personalization programs of any size or scale, seamlessly integrating experimentation management

As part of this announcement, we're unveiling coming-soon features, including: 

  • Contextual Bandits - Unlock true 1:1 personalization with customizable algorithms that dynamically adjust to deliver the most relevant user experience 
  • Edge Delivery - Enables faster page loads with enhancements applied before content reaches the visitor's browser, resulting in flicker-free content delivery, improved SEO rankings due to faster page load speeds, increased organic traffic, and higher conversion rates 
  • Suggested Segments - Takes the manual work out of audience creation with AI-powered audience suggestions based on existing data or user prompts  

Part of one connected solution 

Optimizely Personalization is part of our broader, end-to-end Digital Optimization solution, which enables teams to optimize experiences across every digital touchpoint. 

Building upon the capabilities in Personalization, it includes:

  • Web Experimentation: Test hypotheses and use those insights to inform your broader optimization strategy 
  • Feature Experimentation: Execute targeted delivery on non-web channels like mobile apps 
  • Data Platform: Get a single view of the customer for omnichannel personalization across web, email, and ads through direct integrations 
  • AI-powered Content and Product Recommendations: Deliver 1:1 personalization through individual product and content recommendations based on visitor interest and behavior 

Purpose-built for marketers

Like all the products we build, Optimizely Personalization is made with marketers in mind. Creating 1:1 digital experiences has never been easier.

What does that mean for you? It means better experiences for your customers, enhanced engagement, more brand loyalty, and faster program velocity. To name a few. 

Our customers are already using Personalization to lift conversions and drive growth:

  • Calendly saw a 11.2% increase in lead conversions 

Optimizely Personalization is available today. If you’d like to see more, check out the interactive demo