Marketing horoscopes: What your star sign says about you
Mystic marketers, we see you. You love to know the personality traits associated with your star sign (whether you’re agreeing with them or denying them), you hate to hear that Mercury’s in retrograde, and you can’t help but look up those daily horoscopes on questionable websites.
No need to dust off your own crystal ball because we’re about to reveal all on what your star sign says about your marketing style. 🔮
Disclaimer: This post does not include predictions about someone “tall, dark and handsome” coming into your life... yet.
♈ Aries (March 21st – April 19th)
Loves: Screenshotting competitor content, saying “we can do this, but better”
Hates: Unnecessary meetings
This star sign as a marketer:
High energy and high vibes, Aries marketers love to take charge on projects and get everything going full steam ahead. The downside of this? Impatience. Aries don’t like to waste any time, but don’t let this get in the way of working with one of them. Their passion, boldness, decision-making skills, and – oh, boy – their competitiveness make them a great co-worker or leader in growing a brand and seeing results.
Suggested roles: Campaign manager, marketing director
♉ Taurus (April 20th – May 20th)
Loves: A lunchtime nap
Hates: Small talk at the water cooler
This star sign as a marketer:
Whether you’re a Taurus or you work with a Taurus marketer, you can count yourself lucky. Clear, direct communication is their forté, which means consistency, straightforwardness, and zero fluffy chat. The only thing is, they’ll expect the same back. This can make them seem set in their ways, however, a key Taurus trait is that they are great (and loyal) listeners... just maybe skip out the meaningless marketing buzzwords.
Suggested roles: Inbound marketing, marketing manager
♊ Gemini (May 21st – June 20th)
Loves: Happy hour at work (and out of work)
Hates: Budget restrictions
This star sign as a marketer:
The Gemini zodiac sign is also known as ‘The Twins’, which makes sense because Geminis seem to have double the horsepower when it comes to imagination, innovation and general fun times. Geminis are intellectually curious, in a way that may come across nosey sometimes, but give them the data or context they’re looking for, and they’ll make some serious marketing moves with it.
Suggested roles: Marketing strategist, creative director
♋ Cancer (June 21st – July 22nd)
Loves: Market research and data-driven decisions
Hates: Narrow-mindedness
This star sign as a marketer:
Marketers with a Cancer star sign take on the standard zodiac personality traits: kind, nurturing, compassionate, and super empathetic. These traits work well when you’re in marketing, given the fact that customer understanding is VITAL if you want your campaigns to succeed. Cancers are so valuable to bridging that marketer-to-customer gap, but also the gaps within a team of different personalities and perspectives. Oh, and they’re very good at humanizing AI content too...
Suggested roles: Customer marketing, sustainable marketing, brand manager
♌ Leo (July 23rd – August 22nd)
Loves: Walking meetings
Hates: Being told AI can do their job
This star sign as a marketer:
It’s safe to say, Leos are always gonna Leo - IYKYK. Incredibly charming, incredibly welcoming, and incredibly good fun, they’re great company to have in your team and can bring a lot to your marketing strategy too. Leos like to lead, or at least take a boss-like stance in any situation. Not short on passion, they want to embrace life (and marketing) to the fullest and while their energy can be hard to keep up with, you know you’re in safe hands.
Suggested roles: CMO, head of events, brand influencer
♍ Virgo (August 23rd – September 22nd)
Loves: Learning new Excel shortcuts
Hates: Desk clutter
This star sign as a marketer:
Every marketing team needs a Virgo... even if it’s just your rising sign. Their level of organization is unmatched, and if they’re not finding the answers to something they want to know, they’re offering answers to the rest of the team. Quite the perfectionist, Virgos can be pretty critical of themselves – and others as a result. But it all comes from a good place, and they’ll get you the results to prove it’s worth it.
Suggested roles: Marketing coordinator, marketing operations, analyst
♎ Libra (September 23rd – October 22nd)
Loves: A good click-through or open rate
Hates: Conflict
This star sign as a marketer:
Ah, Libra – the sign of balance and harmony. And that’s exactly what you get with a Libra in your marketing team. You could call them people pleasers, but their ability to connect with anyone (including your target audience) is *chefs kiss* for your marketing ROI. With an unrivalled charm and an ease for understanding a wide range of perspectives, they know what it takes to resonate with prospects and customers.
Suggested roles: Email marketer, social media manager, ABM marketer
♏ Scorpio (October 23rd – November 21st)
Loves: Changing people’s minds
Hates: Weather chat
This star sign as a marketer:
Scorpios have a bit of a reputation as a slightly grumpy, orange flag - but we beg to differ. In fact, Scorpios as marketers are charismatic, determined, ambitious and loyal. What’s not to love about that? They’re never one to leave any task unfinished, and never one to work at anything but full capacity. Sure, they can be a little intense with that laser-focus they have, but they get the job done and they get it done good.
Suggested roles: Head of strategy, marketing manager
♐ Sagittarius (November 22nd – December 21st)
Loves: A work-from-anywhere policy
Hates: Weekly to-do lists
This star sign as a marketer:
Lovers of travel, adventure and being a free spirit, Sagittarius are not ones for routine. Remote working is very much their vibe, but when they’re in the office, you know you’ll get a good story (or five) out of them in your coffee break. They’re a super honest star sign which is a great match if transparency is one of your company values – but sometimes a little too honest. The free spirit in them can lead to inconsistencies and slight recklessness; just don’t make them the proofreader.
Suggested roles: Events marketing, international marketer, partnerships
♑ Capricorn (December 22nd – January 19th)
Loves: That annual pay review
Hates: ...having to wait a year for it
This star sign as a marketer:
There’s a fine line between being hardworking and being work-obsessed, and if we’re honest, Capricorns might just cross that line. This ambitious and strong-headed star sign loves nothing more than getting ahead in life, and their marketing careers mean a hell of a lot to them. This makes them very logical, practical and generally great collaborators – just watch out for those out-of-hour Slack messages.
Suggested roles: Marketing leader, SEO specialist
♒ Aquarius (January 20th – February 18th)
Loves: A fun fact
Hates: Boring brand templates
This star sign as a marketer:
Aquarius marketers ooze creativity, which is probably down to the fact that they are non-stop kinda personalities. If they’re not coming up with the next big creative campaign or pitch, they’re out being active or socializing... before more inspiration hits them and they have to get their Notes app out. They love the ability to express themselves in everything they do, which is exactly why restrictions like brand guidelines, templates and budgets can prove to be annoying.
Suggested roles: Graphic designer, PR and communications
♓ Pisces (February 19th – March 20th)
Loves: A/B tests with interesting results
Hates: Irrationally loud desk neighbors
This star sign as a marketer:
Pisces are creative kings and queens, making them the perfect marketer. With an imagination that thrives rain or shine, they are ultra creative – but not only that. They are super compassionate and emotionally intelligent, which proves exceptionally useful when it comes to drawing consumers in with persuasive content. While they are super in tune with others, it does leave them vulnerable to criticism so be mindful of your delivery.
Suggested roles: Content marketing manager, copywriter, social media specialist
Mystical marketing strategies 🔮
Whatever your star signs, it’s clear we all have a bit of marketing magic in us. What can make your marketing even more magical though is working together, fusing all these traits and skillsets to form something more powerful than Mystic Meg’s crystal ball ever has been.
An integrated marketing strategy breaks down any team silos that you might have, helping the team work at maximum efficiency – no bottlenecks and no blockers – for maximum results.
Sounds good right? You can check out the 10-step guide to building an integrated marketing strategy.
Spoiler alert: No extra budget or hiring required.
