Why enterprise businesses should make the move from Contentstack to Optimizely

Choosing the right content management system can feel like trying to pick your favorite Hollywood Chris — there are too many options anyway, and nobody’s really sure what makes one better than the other.

If you’re an enterprise using Contentstack (let’s be honest, the Chris Pratt of the lot), and starting to wonder, “Is this really the best we can do?”

(Cos, spoiler alert: Yep, you might be settling.)

Let’s chat about why migrating to Optimizely CMS could be the change you desperately need.

Why Contentstack ain't cutting it

Look, we get it. Contentstack has its perks. It’s one of the established headless CMSs, it’s techy enough, and it works fine if you’re a mid-sized business or running a fairly simple website.

But let’s be real for a second — you’re an enterprise, which means you’re playing in the big leagues. You need a CMS that can handle the kind of complex digital experiences your team dreams of cranking out.

Here’s the kicker: Contentstack starts showing cracks when things get really serious. For example, Contentstack is a pure headless CMS, which sounds cool until you realize it leaves you juggling a bunch of third-party tools just to get basic things done. Want personalization? Need testing? Hoping to manage your digital assets within your CMS? You’ll need to add extra tools and pray they all play nice together.

Suddenly, you’re running a Frankenstein operation — and that’s a lot of extra effort and budget that could be better spent elsewhere.

Also, if your marketing team wants to update content, guess what? They’ll be sliding into your dev team’s DMs, again and again, because Contentstack isn’t exactly marketer-friendly.

In the end? You’re spending more time integrating and debugging than actually building those dreamy digital experiences. Not ideal.

Some ways Optimizely is like Contentstack… but better

Imagine all the stuff you wish Contentstack could do out of the box — and now picture Optimizely doing all of that, without the extra headaches.

Optimizely brings all the headless benefits you love, with the added bonus of built-in features that actually save you time and make your life easier.

You don’t have to chase down a bunch of third-party solutions? Why? Because Optimizely has experimentation, personalization, and digital asset management (DAM) ready to go. Less chaos. More results.

Even better, your marketing team will love the user-friendly Visual Builder. No more pinging developers just to tweak a headline or swap out an image. Marketers can update content on their own, which frees up your dev team to work on more important projects (like that cool new feature they’ve been dying to build).

Plus, Optimizely is way more than just a CMS — it’s a fully-fledged digital experience platform (DXP). So, while Contentstack might check some boxes, Optimizely checks all the boxes, fills in the gaps, and throws in a few extras just for fun.

Scalability? Oh, have we got this one covered

If you’re running a growing enterprise, you need a CMS that moves as fast as your business goals. Optimizely is designed to handle everything a massive global digital ecosystem can throw at it without breaking a sweat.

Oh, and did we mention support? Optimizely’s enterprise-grade support means you’ll never be left high and dry when something goes wrong (because, let’s be honest, something always goes wrong). Instead of spending hours trawling Contentstack forums, you can count on dedicated experts to help you troubleshoot, optimize performance, and keep your digital experiences running smoothly.

Got 99 problems… and managing integrations is 98 of them?

Building your CMS with Contentstack is kind of like buying a ton of IKEA stuff to furnish a mansion. You start off all smug, thinking, “How hard can this be?” Then a bajillion hours later, you’re surrounded by random parts and somehow missing half the screws (and that last shred of your sanity).

With Contentstack, you’re building your digital experience with one piece here, another over there, and a mountain of integrations in between. Optimizely simplifies things by offering a unified platform, meaning fewer integrations, fewer headaches, and less of that dreaded tech debt.

Everything just works together — because we’ve designed it that way.

And when it comes to using AI to deliver those hyper-relevant, personalized digital experiences everyone’s talking about, Optimizely is lightyears ahead of Contentstack. Our platform’s AI-driven features help you personalize content and deliver it at the right time to the right audience — no assembly required.

While we’re on the topic of AI… it’s 2025, and you deserve
better

By now, you’ve heard that AI is going to do all the boring things for you, or at least save you time. But here’s the thing: AI is only as good as the data you feed it.

Contentstack’s MACH-heavy approach scatters your data across multiple tools, which makes it tough to leverage AI effectively. Optimizely, on the other hand, centralizes your data into one system, giving you a clearer, more powerful view of your audience. That means more personalization, smarter insights, and a CMS that actively helps you create better, more engaging digital experiences.

Plus, because Optimizely’s built-in AI tools are fully integrated into the platform, you’re not stuck trying to haphazardly duct-tape solutions together. Everything is seamless. Everything works.

Migrating to Optimizely: We swear it’s easier than you think

Let’s not sugarcoat it — migrating from one CMS to another sounds like a massive pain in the you-know-what. But with Optimizely, it’s smoother than you might expect.

We’ve got migration experts ready to help you move your content, data, and workflows over without any major disruptions. Whether you want to dive in all at once or take a gradual approach, Optimizely has a plan for you. And once you’re settled, you’ll wonder why you didn’t make the switch sooner.

If Contentstack feels like it’s holding you back, it’s time to move on

Optimizely gives you all the flexibility of a headless CMS with the added benefits of being an enterprise-grade digital experience platform. You’ll get the tools you need to create, optimize, and scale your digital presence — without the hassle of cobbling together a bunch of third-party tools.

Bottom line? Optimizely offers a smoother, smarter, and more powerful experience. So, if you’re ready to step up your CMS game, Optimizely is ready for you. Let’s make that migration happen.