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Content marketing platforms: Free RFP template

Want to streamline content creation and collaboration? Find the right content marketing platform for you.

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View the CMP RFP template

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Content marketing platforms (CMPs) enable marketing teams to plan, collaborate, and execute content and campaigns more efficiently. However, not all CMPs are created equal, and they vary in features.

Before making a purchase decision, consider what capabilities would be exceptionally helpful for your team. Ask questions, such as:

  • Is it possible to customize workflows in the platform?
  • Are there AI features to assist with content creation?
  • Is there a centralized asset repository or DAM offered?

The right questions will help you determine the ideal content marketing platform for your organization. We’ve done the heavy lifting and compiled critical questions to ask CMP vendors in this request for proposal (RFP) template.

Ensure the CMP you choose is a perfect fit for your business. Download our complimentary RFP template to get started!