Delivering Personalized Experiences at Scale

Name: Delivering Personalised Experiences at Scale with An Experimentation Mindset
Uploaded: 2021-11-26T07:55:43+00:00
Duration: 19 min 32 s
Description: The television landscape has evolved dramatically as streaming services dominate the market, changing the audience’s digital experience.

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In this webinar, Jason Tippins, Senior Product Manager of Data, Personalisation and Experimentation at Network 10, shares his experience on what it takes to embark on the personalisation journey. Using experimentation, Network 10 shifted its focus from being content led to focusing on digital experience.

In just 20 minutes, you’ll also learn: 

How focusing on digital experience helped Network 10 increase 200% in user engagement and click-through rates
Why building a culture of experimentation within an organisation can empower the team to experiment more
How to create a framework that’ll guide and maximise personalisation campaigns