Optimizely Named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024
In its evaluation, The Forrester Wave™: Experience Optimization Solutions, Q4 2024, Forrester recognized Optimizely as a Leader. According to the report, “Optimizely’s vision of providing a unified platform through Optimizely One gives it a competitive edge, helping customers to plan, create, and optimize experiences end to end.”
Optimizely has the highest scores possible in 16 criteria within the current offering category in the report, which includes Campaign Design, Techniques of Online Testing, Techniques of Personalization, Collaboration, and 12 more. This evaluation highlights Optimizely’s commitment to innovation, including the company’s investment in “exploring and developing advanced GenAI features, such as generating variations of experiences.”
Access the report to:
- Learn why Optimizely has been named a Leader in Experience Optimization (EO)
- Understand how Optimizely stacks up to other EO vendors
- Gain valuable insights into the capabilities required for personalization
