Optimizely named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms for the sixth consecutive year!

Optimizely has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms, positioned furthest on the Completeness of Vision as well as highest on the Ability to Execute axes.

Get access now

Access the report

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Download the report to:

  • Discover the strengths and cautions of recognized DXP providers.
  • Learn how Optimizely is evaluated in this report.
  • Gain insights to help in your selection of a DXP provider.

scatter chart

 

2024 was a huge year for us with lots of innovation and growth, including the launch of the SaaS version of our CMS. We believe that this acknowledgment from Gartner cements that we're on the right track to truly making the lives of marketers better through Optimizely One. The industry needed a shakeup and I'm excited about the compelling choice that’s now available to the largest enterprise customers looking for a new DXP.
Shafqat Islam

Shafqat Islam

President

 

Disclaimer

Gartner, Magic Quadrant for Digital Experience Platforms, John Field, Irina Guseva, Mike Lowndes, and Varsha Mehta, 28 January 2025 The graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Optimizely. *Episerver (acquired Optimizely and later rebranded to Optimizely) was recognized as a Leader in the 2020 and 2021 Magic Quadrant for Digital Experience Platforms, prior to Optimizely’s recognition in 2022 and 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

FAQs