How to become successful with hyper-personalization

November 12th, 10am EST /4pm CET

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

As expectations continue to increase, AI unlocking new ways of creating more personalized experiences and privacy regulations evolve, there is a need to re-imagine how to tailor personalized experiences across channels.

Welcome to this workshop-style webinar, where we’ll showcase how Optimizely has transformed from a one-size-fits-all strategy to providing hyper-relevant, personalized 1:1 messaging combining integrated technology in combination with smart AI.

In this webinar you will among other things learn:

  • How to develop a scalable personalization strategy
  • How to combine recommendations and targeting for optimal experiences
  • How to build smart customer segments using multiple data sources for best results
  • How to measure the impact of your personalization campaigns

We’ll also demonstrate how to build a powerful personalization engine using the right tools and processes to maximize value and impact.