How Marginalen Bank enhanced customer experience and engagement with Optimizely

Marginalen Bank, a fully digital bank in Sweden, has successfully transformed its digital presence and customer engagement by leveraging Optimizely's flexible platform. By integrating cutting-edge technologies and focusing on user experience, Marginalen Bank has significantly increased brand awareness and app usage, while making it easier for customers to access their services.

                            At a glance
                            Enhanced digital presence running Optimizely headless: Marginalen Bank utilized Optimizely 12 and CMS headless to deliver a seamless digital experience across their app and website, improving user engagement and flexibility in content updates without relying on app store approvals.
Significant increase in brand awareness and app usage: Following the launch of their new brand and digital platform, Marginalen Bank saw a 30% increase in brand awareness and a substantial rise in app downloads, from 30,000 to over 100,000, with a 25% increase in monthly app usage.
Customer-centric innovation and feedback integration: By incorporating customer feedback directly into their product development process, Marginalen Bank introduced new features based on customer requests, enhancing user satisfaction and the overall banking experience.

                        

Industry

Financial services

Product used

Content Management System