Understanding the person in personalization - Masterclass!

Join us for this bespoke and practical workshop in which Optimizely and VML will share best practices for winning over audiences by truly personalizing to them at scale. The workshop will cover:  

• Understanding your data as a foundation to affinity mapping
• Using data to enhance your audiences
• Driving continuous improvement through experimentation
• Using USPs to underpin your personalization strategy 

We’ll delve into some practical use cases that will resonate with your everyday challenges and help you to build optimization strategies that convert and drive growth.